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About Us

Who we are?

Luv U Nature is a confluence of traditions, ethnicity and modern trends. We deeply support our handicraft and craftsmen; hence all our products showcase the rustic tradition, skill, and culture of India. We endorse and sincerely adhere to use only natural, organic & eco-friendly raw material which makes Luv U Nature the environment friendly organization. 

At Luv U Nature, we focus on touching rural lives while managing modern customer perceptions to create a bond between the rural vintage and the urban glamour. Each of our products is crafted in traditional art and with a contemporary look, thus not only keeping the age-old culture alive but also passing on the same to the future generation. We are sourcing Sambalpuri Ikat from western part of Odisha, Kalamkari from Telangana and block print fabric from Bagru, Rajasthan. In Sambalpuri Ikat, artisans handweave motifs on handloom cotton cloth, whereas artisans use wooden blocks to print the motifs on cotton cloth for Kalamkari and Bagru print.

Our mission is to encourage healthy and organic living which is fading away from our society. We aim to reach a level where we can help people to break the current lifestyle trend and pursue an eco-friendly and organic lifestyle bringing us closer to mother nature, peace and prosperity.

Luv U Nature brings India’s traditional handicrafts to your doorstep. Our bouquet of products comprises organic & eco-friendly range of clothing and non-textile items such as Tote Bags, Slings, wallets, travel pouches, laptop bags, saree organizers, blouse organizers, shirt organizers, shoe covers, pillow covers, folders and many more - all handmade by skillful artists using age-old traditional methods. In our wide range of clothing line, we design dresses for women- kurtis, Indo-Western one piece outfits, tunics, jackets, skirts, palazzos, short tops, shirts, crop tops and so on. We have recently added short kurtas for men in our basket. 

Constantly striving to provide you with a seamless shopping experience, Luv U Nature thrives on customer-obsession.


About the founder

Born and brought up in Odisha, she was exposed to tribal weavers producing Ikat fabric of myriad hues using vegetable dyes.
With a post-graduation in electrical engineering, she settled in Mumbai after marriage. She left a successful career to finally pursue her true calling - an innate desire to help Ikat artisans in preserving their art.
In 2018, she decided to take the plunge and incorporated the eponymous Luv U Nature. She believes it is business owner's responsibility to preserve the talent, Beauty and art that India has to offer, and with this deep desire, she embarked upon Luv U Nature to help rural artisans and craftsmen by offering facilities to design their fabrics into modern range of clothing and non textile items across global markets.

Sumitra Prusty